Why Scientific Stories Beat Dry Data (And How to Craft Compelling, Data-Driven Narratives)
Medical Science Liaison (MSL) interactions register as one of the least-favored sources of Medical Information for healthcare professionals (HCPs) today That’s true despite the incredible wealth of...
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5 Steps to Unlock MSL Success with Innovative Content Formats
As a Field Medical Director, your goal is to equip your team of MSLs with the training and materials they need to deepen their connections with the healthcare professionals (HCPs) and key opinion...
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How to Develop the Content Your HCP Audience is Looking For
Our industry has generally followed the same formula when developing content for online educational platforms, also called healthcare professional (HCP) engagement platforms Instead of letting HCP...
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How Storytelling Facilitates Impactful Conversations Between MSLs and HCPs
When healthcare professionals rank the importance of various scientific information sources, medical science liaisons receive surprisingly low ratings It’s not that medical science liaisons are...
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Death by PowerPoint is Avoidable. Here’s How.
If you want your audience to engage with your educational content, whether it’s in an internal training scenario or a face-to-face interaction between medical science liaisons (MSLs) and healthcare...
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How Metric Sets Enable You to Measure the Impact of Your Medical Communications
Your goal is to make medical communications impactful to your HCPs — so much so that they make changes in their daily practice that lead to better patient outcomes The communication strategies...
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