Why Scientific Stories Beat Dry Data (And How to Craft Compelling, Data-Driven Narratives)
Medical Science Liaison (MSL) interactions register as one of the least-favored sources of Medical Information for healthcare professionals (HCPs) today That’s true despite the incredible wealth of...
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Why Publication Extenders Need To Be Integrated in Your Publication Planning From the Start
Publication extenders are an indispensable part of any well-rounded publications strategy — including those designed to support a new drug launch Yet when it comes to mapping out development and...
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5 Steps to Unlock MSL Success with Innovative Content Formats
As a Field Medical Director, your goal is to equip your team of MSLs with the training and materials they need to deepen their connections with the healthcare professionals (HCPs) and key opinion...
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How to Develop the Content Your HCP Audience is Looking For
Our industry has generally followed the same formula when developing content for online educational platforms, also called healthcare professional (HCP) engagement platforms Instead of letting HCP...
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How Storytelling Facilitates Impactful Conversations Between MSLs and HCPs
When healthcare professionals rank the importance of various scientific information sources, medical science liaisons receive surprisingly low ratings It’s not that medical science liaisons are...
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Three Ways to Increase Knowledge Retention for Medical Affairs Training
Medical Affairs teams need to train regularly to remain up-to-date on all existing and emerging information in their therapeutic areas In the past, these training programs were typically...
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Why HCP Personas Are a Valuable Part of Your Publication Extender Strategy
In Medical Communications, there’s always interest in how to make your content work better for you But somehow, we almost always miss a step when thinking strategically about how to best share...
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Death by PowerPoint is Avoidable. Here’s How.
If you want your audience to engage with your educational content, whether it’s in an internal training scenario or a face-to-face interaction between medical science liaisons (MSLs) and healthcare...
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The Most Effective Rare Disease Awareness Campaigns are Built With Empathy
Creating awareness around a rare disease is a crucial step to pave the way for the launch of a potentially life-changing therapy An awareness campaign helps HCPs better understand the disease itself,...
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Effectively Engage HCPs at Your Next Event with Interactivity
Organizing medical meetings, like medical congresses and advisory boards, is key to becoming a leader in your therapeutic area When planning these meetings, it’s not enough to provide informative...
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How to Build a Strong Omnichannel Publication Extender Strategy
Through publication extenders, pharmaceutical companies have an effective way to make information digestible and appealing for healthcare professionals (HCPs) in search of information The benefit of...
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How Metric Sets Enable You to Measure the Impact of Your Medical Communications
Your goal is to make medical communications impactful to your HCPs — so much so that they make changes in their daily practice that lead to better patient outcomes The communication strategies...
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Level up the Impact of Your Medical Publications With a Smart Publication Extender Strategy
As a publications director, you’re responsible for designing and executing an impactful publication strategy for your pharmaceutical company To do that, you need to make your content accessible,...
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