The European Meeting of ISMPP is a can’t-miss event for medical publication professionals. The 2024 theme, Innovation: The New Tradition, focuses on the groundbreaking publications innovations that have recently been introduced into our industry and ties them to the existing high standards, principles, processes and ethics that are so critical to traditional practices. Sessions will explore how to incorporate innovation while maintaining our rigorous system of checks and balances.


January 23 - 24, 2024


Novotel London West

Join Our Experts at Their Sessions

January 24, 2024

Innovation Meets Tradition: The Future of Publication Extenders
1:50 - 2:40 pm GMT

Publications are the cornerstone of scientific information for HCPs. However, the sheer volume is daunting, with a new publication emerging approximately every 26 seconds1 Garba S, et al. Proliferations of scientific medical journals: A burden or a blessing. OMJ. 2010; 25:311-314. Physicians would need 29 hours a day to skim through all the literature in their field.2Alper BS, et al. How much effort is needed to keep up with the literature relevant for primary care? JMLA. 2004; 92:429-437.

This is where publication extenders play a vital role. HCPs increasingly prioritize short-form content, including downloadable materials, bite-sized facts, interactive learning, short videos, modular lessons, and concise webinars.3EPG Health. The gaps between HCP demand and pharma supply of medical information. 2021. Available from link.

The Good Publication Practice (GPP) 2022 guidelines endorse such extenders—plain language summaries, infographics, author videos—when aligned with GPP 2022 principles.4 DeTora LM, et al. Good Publication Practice (GPP) Guidelines for Company-Sponsored Biomedical Research: 2022 Update. Ann Intern Med. 2022; 175:1298-1304.
Pharmaceutical companies have adopted this approach. Yet, in an age of information overload, personalization is key.

Current practices often involve the ad-hoc creation of publication extenders, but they frequently miss the mark in addressing the critical pain points of HCPs effectively. These extenders are sometimes published as supplements by journals, which not only limits their reach and relevance to the target audience but also often results in pharmaceutical companies relinquishing control over these extenders. This missed opportunity has left many seeking a more strategic and comprehensive approach to publication extender strategies.

Our plenary session aims to bridge this gap and provide a clear solution. We will introduce a 4-stage approach that empowers medical communications professionals to understand the audience’s needs, set precise communication objectives, optimize outreach, and continuously improve the strategy. By the end of this session, you’ll be equipped to transform your publication extender practices and enhance the scientific exchange between the industry and HCPs.

Meet Us

Wesley Portegies,
CEO & Founder, MedComms Experts
Louise Ostergaard,
Global Publications Director Novo Nordisk
Kris Schuler,
Senior Director, Publications Team Lead, Global Scientific Communication, Pfizer
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