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The Field Medical Director’s Guide to Developing Strategic, Conversation-Driving HCP Questions

Smart, strategic questions are at the heart of truly effective and engaging MSL-HCP interactions. 

But figuring out how to craft those smart, strategic questions is a skill in and of itself. 

Enter the SPICE HCP Engagement Framework. SPICE is an innovative question-development framework that enables MSLs to: 

  • Craft targeted questions personalized to each HCP interaction
  • Guide conversations so they reliably touch on key messages and data points
  • Deepen HCP relationships 

Download our guide to learn more about the SPICE HCP Engagement Framework — and access a customizable worksheet that takes you step-by-step through the process of building SPICE questions tailored to your therapy area and HCP persona.