The Complete Guide to Leveraging Publication Extenders for Medical Communications
Until recently, publication extenders — or educational micro-content featuring a publication’s key data — were seen as innovative. But these quick-hit assets are no longer “nice to haves.” They are an essential part of any well-rounded medical communications and publication strategy.
In the age of information overload, publication extenders serve as the crucial missing link between your publications and the healthcare providers (HCPs) you wish to engage. These small but mighty content pieces increase your reach and engagement by delivering top-line medical takeaways in the interactive, bite-sized formats today’s HCPs prefer.
In this eBook, discover everything you need to know to fully leverage the power of publication extenders.
You’ll learn:
- What publication extenders are — and how they increase your reach and impact
- A robust framework to develop a sophisticated publication extender strategy
- How to integrate publication extenders into your publication strategy and plan
- A score-based matrix to guide you in prioritizing key publications for publication extender development
- Why you need a holistic content ecosystem to house your publication extenders and other medical affairs content
- How to define goals, select metrics, and measure the impact of your publication extender strategy