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Develop Strategic Publication Extenders With This Publication Selection Matrix

Publication extenders help time-crunched healthcare professionals (HCPs) consume the latest scientific data in the bite-sized formats they prefer. 

But to get the most value out of these indispensable assets, you need to be strategic about which publications to prioritize as you develop extenders. This weighted Publication Selection Matrix makes it easy to align around key publications and develop publication extenders that drive engagement.