Medical Communications Trends and Predictions for 2026: What Your Teams Need to Know
As we prepare for a new year, one thing has become abundantly clear: Medical Affairs teams aren't struggling with a shortage of tools and ideas This year brought a wave of new platforms, fresh...
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Best of 2025: The MedComms Strategies That Moved the Needle
Episode Summary In this Best of the Year episode of Transforming Medical Communications, Wesley Portegies brings insights from some of the leading voices in Medical Communications to unpack the most...
Listen NowMind the Gap: How to Go Viral in the HCP Community with Raj Patel
Episode Summary In Medical Communications, we’ve long operated under the assumption that scientific data naturally trickles down from academic thought leaders to the wider HCP community However,...
Listen NowWhy Google Is Ignoring Your Medical Content and How to Fix It
Episode Summary You’ve invested heavily in clinical resources and HCP engagement initiatives Your content is scientifically rigorous, expertly reviewed, and strategically valuable Yet when HCPs...
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Building an Omnichannel Journey: Engaging HCPs with the Right Content at the Right Time
Omnichannel It's a word that appears in every Medical Affairs strategy deck, every agency pitch, and every conference presentation Everyone is interested in doing it But getting closer to the idea of...
Read MoreInsight Drop: How Successful Medical Affairs Teams are Using Email to Drive HCP Engagement
Episode Summary With social media and digital platforms dominating the conversation, email marketing might seem like yesterday's news However, for Medical Affairs professionals seeking to engage...
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From Content to Connection: How to Use 8 Leading Third-Party Platforms to Reach HCPs
Medical Communications teams invest significant resources in crafting thoughtful, evidence-based content Yet too often, this highly valuable—and resource-intensive—content struggles to reach HCPs...
Read MoreHow Pfizer Transformed HCP Engagement Without More Content
Episode Summary When 80% of HCPs find pharma content irrelevant to their needs, we have a problem Omnichannel strategy in Medical Affairs requires a fundamental shift from pushing content through...
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Selling Social Media to Skeptics: The Medical Affairs Playbook
Many Medical Affairs leaders remain understandably hesitant about social media, citing regulatory concerns, resource constraints, or doubts about HCP engagement But as digital opinion leaders shape...
Read MoreInsight Drop: Strategic Thinking Over Execution: Redefining Agency Value in MedComms
Episode Summary Execution is everywhere in Medical Communications, but is your agency helping you think In this solo episode of Transforming Medical Communications, host Wesley Portegies draws...
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