How Pfizer Transformed HCP Engagement Without More Content
Episode Summary When 80% of HCPs find pharma content irrelevant to their needs, we have a problem Omnichannel strategy in Medical Affairs requires a fundamental shift from pushing content through...
Listen NowInsight Drop: Why 80% of Medical Content Goes Unseen
Episode Summary Creating valuable medical content is only half the battle The real challenge Making sure it actually reaches and impacts HCPs who need it most In this episode of Transforming Medical...
Listen NowThe SCP Playbook: Turning Strategy into Real-World Impact
Episode Summary Scientific Communication Platforms (SCPs) are crucial yet often underutilized tools for achieving consistent, impactful Medical Communications In this episode of Transforming Medical...
Listen NowInsight Drop: How XR and Storytelling Are Rewriting Medical Education
Medical Communications isn’t about clarity, it’s about impact In the latest episode of Transforming Medical Communications, host Wesley Portegies sits down with Sabrina Guigan, Medical...
Listen NowBeyond Impact Factor: How Pfizer Measures Real-World Engagement
In this episode of Transforming Medical Communications, Wesley Portegies is joined by MedComms strategist, JR Meloro, to discuss why mastering smarter metrics is no longer optional for Medical...
Listen NowInsight Drop: Strategic Thinking Over Execution: Redefining Agency Value in MedComms
Episode Summary Execution is everywhere in Medical Communications, but is your agency helping you think In this solo episode of Transforming Medical Communications, host Wesley Portegies draws...
Listen NowInsight Drop: The 3 Trends Shaping MedComms in 2025
Episode Summary MedComms is overdue for a reboot Static PDFs Oversized decks Siloed teams No feedback loops These outdated practices are slowing teams down and wasting valuable resources In this...
Listen NowMedical Affairs Is Winning on Social—Here’s How
Episode Summary Medical Affairs is evolving, but are we evolving with it In this episode of Transforming Medical Communications, host Wesley Portegies sits down with Kimberly Eskridge-Rose, a...
Listen NowWhy Great Content Still Falls Flat: The Global-to-Local Disconnect
Episode Summary There’s a silent gap in Medical Communications—and it’s not about effort, it’s about alignment In this episode of Transforming Medical Communications, host Wesley Portegies...
Listen NowInsight Drop: Why AI Fluency is the One Skill Medical Affairs Can’t Ignore in 2025
Episode Summary In this episode of Transforming Medical Communications, Wesley Portegies is joined by AI strategist Subir Roy to discuss why mastering AI is no longer optional for leaders in Medical...
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