Bridging the Global-Affiliate Gap: How to Ensure Your Launch Assets Get Used
Global medical affairs teams spend months crafting sophisticated launch strategies and comprehensive asset libraries Yet across the industry, a frustrating pattern emerges: affiliates struggle to...
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Insight Drop: Why 80% of Medical Content Goes Unseen
Episode Summary Creating valuable medical content is only half the battle The real challenge Making sure it actually reaches and impacts HCPs who need it most In this episode of Transforming Medical...
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State of Medical Communications 2025: Insights for Medical Affairs Leaders
This data-driven white paper explores the priorities, pain points, and emerging capabilities reshaping Medical Communications Based on feedback from leaders across Medical Affairs, it uncovers trends...
Read MoreInsight Drop: The 3 Trends Shaping MedComms in 2025
Episode Summary MedComms is overdue for a reboot Static PDFs Oversized decks Siloed teams No feedback loops These outdated practices are slowing teams down and wasting valuable resources In this...
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Minimum Budget, Maximum Impact: A 4-Step Approach to Medical Communications
Medical Affairs teams face mounting pressure to deliver greater strategic impact — all while operating under constricting budgets and the constant threat of mid-year cuts This demanding environment...
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The Power of Scientific Storytelling: Transforming Complex Data into Compelling Medical Narratives
Medical Affairs teams often struggle with a fundamental question: How can we transform complex scientific information into narratives that resonate, engage, and inspire action among healthcare...
Read MoreModernizing Your MedComms Approach
Episode Summary In this episode of the Transforming Medical Communications podcast host Wesley Portegies is joined by Matthew Krzywosz, Director of Scientific Communications and Content at Astellas...
Listen NowThe Human Side of Medical Communications: Building Trust
Episode Summary In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Nazan Artun to dive into the role of creativity and adaptability in Medical...
Listen NowHow to Tailor Your Medical Communications for Maximum Impact with Claire Liu
Episode Summary In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Claire Liu to dive into the complexities of Medical Communications, discuss the...
Listen NowFrom Compliance to Creativity in Medical Communications with Andrea Lacasia
Episode Summary Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts I am your host, Wesley Portegies This podcast explores the dynamic landscape of Medical...
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