What Do High-Performing Medical Affairs Teams Invest In?
Medical Communications has officially graduated from support function to strategic powerhouse In 2025, high-performing Medical Affairs teams aren’t just distributing content—they’re enabling...
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3 Reasons Why Great Medical Communications Plans Fail
Even the best strategies can fall apart on the way to execution In our work with Medical Affairs leaders across the globe, we see the same pattern again and again: strong plans, smart people, and...
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Selling Social Media to Skeptics: The Medical Affairs Playbook
Many Medical Affairs leaders remain understandably hesitant about social media, citing regulatory concerns, resource constraints, or doubts about HCP engagement But as digital opinion leaders shape...
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Why Your $1M MedComms Project Needs an Internal PR Strategy
Your team just wrapped a groundbreaking publication impact strategy that reached 15,000 HCPs and measurably improved knowledge retention by 40% The satellite symposium you orchestrated...
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How to Raise Internal Awareness About Your Medical Affairs Initiatives
Medical Affairs teams often excel at execution but struggle with boosting the internal visibility of their successes Great work delivered in silence is a missed opportunity Without strategic...
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Bridging the Global-Local Gap: How to Ensure Your MedComms Content Gets Used
Your global Medical Communications team has just completed a masterfully crafted slide deck The scientific storytelling is compelling, the data visualizations are striking, and the strategic...
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Minimum Budget, Maximum Impact: A 4-Step Approach to Medical Communications
Medical Affairs teams face mounting pressure to deliver greater strategic impact — all while operating under constricting budgets and the constant threat of mid-year cuts This demanding environment...
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The Power of Scientific Storytelling: Transforming Complex Data into Compelling Medical Narratives
Medical Affairs teams often struggle with a fundamental question: How can we transform complex scientific information into narratives that resonate, engage, and inspire action among healthcare...
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Measuring What Matters: A Framework for Content Effectiveness in Medical Communications
In today's digital environment, it’s not enough to produce compelling, educational content Medical Affairs teams also need to know whether or not it truly resonates with healthcare professionals...
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3 Game-Changing Reasons Your Medical Affairs Team Needs an HCP Engagement Platform
It goes without saying that your expertly crafted educational materials are full of valuable information that your audience needs But your scientific content can only make a meaningful impact if...
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