Insight Drop: How XR and Storytelling Are Rewriting Medical Education
Medical Communications isn’t about clarity, it’s about impact In the latest episode of Transforming Medical Communications, host Wesley Portegies sits down with Sabrina Guigan, Medical...
Listen NowBeyond Impact Factor: How Pfizer Measures Real-World Engagement
In this episode of Transforming Medical Communications, Wesley Portegies is joined by MedComms strategist, JR Meloro, to discuss why mastering smarter metrics is no longer optional for Medical...
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Why Your $1M MedComms Project Needs an Internal PR Strategy
Your team just wrapped a groundbreaking publication impact strategy that reached 15,000 HCPs and measurably improved knowledge retention by 40% The satellite symposium you orchestrated...
Read MoreWhy Great Content Still Falls Flat: The Global-to-Local Disconnect
Episode Summary There’s a silent gap in Medical Communications—and it’s not about effort, it’s about alignment In this episode of Transforming Medical Communications, host Wesley Portegies...
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Bridging the Global-Local Gap: How to Ensure Your MedComms Content Gets Used
Your global Medical Communications team has just completed a masterfully crafted slide deck The scientific storytelling is compelling, the data visualizations are striking, and the strategic...
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Minimum Budget, Maximum Impact: A 4-Step Approach to Medical Communications
Medical Affairs teams face mounting pressure to deliver greater strategic impact — all while operating under constricting budgets and the constant threat of mid-year cuts This demanding environment...
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Integrate Publication Extenders into Your Strategic Planning
Modern Medical Communications demand concise, accessible, and digitally optimized content to meet the expectations of healthcare professionals (HCPs) The Publication Extenders Industry Working Group,...
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The Complete Guide to Leveraging Publication Extenders for Medical Communications
Until recently, publication extenders — or educational micro-content featuring a publication’s key data — were seen as innovative But these quick-hit assets are no longer “nice to haves”...
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Develop Strategic Publication Extenders With This Publication Selection Matrix
Publication extenders help time-crunched healthcare professionals (HCPs) consume the latest scientific data in the bite-sized formats they prefer But to get the most value out of these...
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Why Publication Extenders Need To Be Integrated in Your Publication Planning From the Start
Publication extenders are an indispensable part of any well-rounded publications strategy — including those designed to support a new drug launch Yet when it comes to mapping out development and...
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