The Missing Link in MedComms: Field Medical Insights That Actually Resonate
Episode Summary The traditional approach to Medical Communications often follows a top-down model: strategy flows from leadership teams to Field Medical, with content created based on broad...
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Agencies as Thought Partners: Redefining Value in Medical Communications
When you’re leading a Medical Affairs team under pressure—tighter budgets, shorter timelines, and bigger expectations—every partner you work with needs to pull their weight That includes your...
Read MoreThe SCP Playbook: Turning Strategy into Real-World Impact
Episode Summary Scientific Communication Platforms (SCPs) are crucial yet often underutilized tools for achieving consistent, impactful Medical Communications In this episode of Transforming Medical...
Listen NowInsight Drop: How XR and Storytelling Are Rewriting Medical Education
Medical Communications isn’t about clarity, it’s about impact In the latest episode of Transforming Medical Communications, host Wesley Portegies sits down with Sabrina Guigan, Medical...
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What Do High-Performing Medical Affairs Teams Invest In?
Medical Communications has officially graduated from support function to strategic powerhouse In 2025, high-performing Medical Affairs teams aren’t just distributing content—they’re enabling...
Read MoreBeyond Impact Factor: How Pfizer Measures Real-World Engagement
In this episode of Transforming Medical Communications, Wesley Portegies is joined by MedComms strategist, JR Meloro, to discuss why mastering smarter metrics is no longer optional for Medical...
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3 Reasons Why Great Medical Communications Plans Fail
Even the best strategies can fall apart on the way to execution In our work with Medical Affairs leaders across the globe, we see the same pattern again and again: strong plans, smart people, and...
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Why Your $1M MedComms Project Needs an Internal PR Strategy
Your team just wrapped a groundbreaking publication impact strategy that reached 15,000 HCPs and measurably improved knowledge retention by 40% The satellite symposium you orchestrated...
Read MoreWhy Great Content Still Falls Flat: The Global-to-Local Disconnect
Episode Summary There’s a silent gap in Medical Communications—and it’s not about effort, it’s about alignment In this episode of Transforming Medical Communications, host Wesley Portegies...
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Bridging the Global-Local Gap: How to Ensure Your MedComms Content Gets Used
Your global Medical Communications team has just completed a masterfully crafted slide deck The scientific storytelling is compelling, the data visualizations are striking, and the strategic...
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