The Complete Guide to Building an HCP Engagement Platform: Best Practices for Medical Affairs
Today's Medical Affairs teams face growing pressure to strengthen their reach via digital engagement HCP Engagement Platforms – Medical Affairs owned educational websites for HCPs – represent the...
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HCP Engagement Platform Analytics Guide
Understanding the terms and metrics associated with digital platforms is essential for healthcare professionals seeking to optimize your HCP engagement strategies By regularly analyzing these key...
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Meeting HCPs Where They Are: The Rise of Med Info Websites
Episode Summary In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Hiren Patel to discuss how innovation and collaboration can transform Medical...
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Mastering Digital Metrics: Optimizing for Success
HCP engagement platforms serve as an essential hub for disseminating scientific data and fostering HCP engagement This dual role adds layers of complexity to the task of optimizing platform...
Read MoreThe Challenges of Medical Communications in the Digital Age With Ana Bozas
Episode Summary Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts I am your host, Wesley Portegies This podcast explores the dynamic landscape of Medical...
Listen NowUnlocking the Power of Omnichannel in MedComms: Insights from Jennifer Ghith
Episode Summary Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts; I am your host, Wesley Portegies This podcast explores the dynamic landscape of medical...
Listen NowPutting Patients First: The Impact of Medical Affairs Featuring Linn Southall
Episode Summary Welcome to the Transforming Medical Communication podcast brought to you by MedComms Experts; I am your host, Wesley Portegies This podcast explores the dynamic landscape of medical...
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Three Steps to Make Your HCP Engagement Platform a Go-To Resource for HCPs
HCPs are overwhelmed with more data they can possibly consume in their waking hours, much less their working hours To that end, the success of your HCP Engagement Platform lies not only in the data...
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How to Develop the Content Your HCP Audience is Looking For
Our industry has generally followed the same formula when developing content for online educational platforms, also called healthcare professional (HCP) engagement platforms Instead of letting HCP...
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Death by PowerPoint is Avoidable. Here’s How.
If you want your audience to engage with your educational content, whether it’s in an internal training scenario or a face-to-face interaction between medical science liaisons (MSLs) and healthcare...
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