Selling Social Media to Skeptics: The Medical Affairs Playbook
Many Medical Affairs leaders remain understandably hesitant about social media, citing regulatory concerns, resource constraints, or doubts about HCP engagement But as digital opinion leaders shape...
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Medical Affairs Is Winning on Social—Here’s How
Episode Summary Medical Affairs is evolving, but are we evolving with it In this episode of Transforming Medical Communications, host Wesley Portegies sits down with Kimberly Eskridge-Rose, a...
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