Why Publication Extenders Need To Be Integrated in Your Publication Planning From the Start
Publication extenders are an indispensable part of any well-rounded publications strategy — including those designed to support a new drug launch Yet when it comes to mapping out development and...
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Why HCP Personas Are a Valuable Part of Your Publication Extender Strategy
In Medical Communications, there’s always interest in how to make your content work better for you But somehow, we almost always miss a step when thinking strategically about how to best share...
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How to Build a Strong Omnichannel Publication Extender Strategy
Through publication extenders, pharmaceutical companies have an effective way to make information digestible and appealing for healthcare professionals (HCPs) in search of information The benefit of...
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Level up the Impact of Your Medical Publications With a Smart Publication Extender Strategy
As a publications director, you’re responsible for designing and executing an impactful publication strategy for your pharmaceutical company To do that, you need to make your content accessible,...
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