MAPS Webinar – Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications
Information overload is a well-known issue for your HCP audience It’s nearly impossible for physicians to stay on top of all the scientific data and educational content they need to do...
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Assess Your Communication Strategy Performance
You need to track and measure your communication strategies to optimize for best results However, just compiling data won’t give you the insight you need, especially in a complex and sensitive...
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Death by PowerPoint is Avoidable. Here’s How.
If you want your audience to engage with your educational content, whether it’s in an internal training scenario or a face-to-face interaction between medical science liaisons (MSLs) and healthcare...
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How Metric Sets Enable You to Measure the Impact of Your Medical Communications
Your goal is to make medical communications impactful to your HCPs — so much so that they make changes in their daily practice that lead to better patient outcomes The communication strategies...
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