Find the Right Digital Platforms to Maximize Your HCP Engagement Strategy
Medical Affairs teams need to ensure their scientific content reaches the right healthcare professionals (HCPs) at the right time But with so many third-party platforms (TPPs) available, how do you...
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Minimum Budget, Maximum Impact: A 4-Step Approach to Medical Communications
Medical Affairs teams face mounting pressure to deliver greater strategic impact — all while operating under constricting budgets and the constant threat of mid-year cuts This demanding environment...
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Stop Counting HCP Interactions: Start Measuring Impact
Episode Summary Most Medical Affairs leaders know the truth: Counting MSL<>HCP interactions is easy, but it’s meaningless Vanity metrics are holding Field Medical back In this episode of...
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Measuring What Matters: A Framework for Content Effectiveness in Medical Communications
In today's digital environment, it’s not enough to produce compelling, educational content Medical Affairs teams also need to know whether or not it truly resonates with healthcare professionals...
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3 Game-Changing Reasons Your Medical Affairs Team Needs an HCP Engagement Platform
It goes without saying that your expertly crafted educational materials are full of valuable information that your audience needs But your scientific content can only make a meaningful impact if...
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A 4-Step Guide for Boosting Your HCP Engagement Platform’s Discoverability and Impact
Your HCP engagement platform is filled with valuable scientific content Yet your analytics tell a frustrating story Visitor numbers are lower than expected, engagement metrics aren't meeting targets,...
Read MoreFrom Research to Reach: How Sermo, Kudos, and Figshare Expand Your Audience
Episode Summary In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Charlie Rapple, Dave Shoup, and Dan Valen Together, they discuss how Kudos,...
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How to Use Third-Party Platforms to Increase Engagement on Your HCP Engagement Platform
Your HCP Engagement Platform is the central hub for your scientific content — and a critical opportunity to engage and educate healthcare professionals (HCPs) But when it comes to engagement...
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The Complete Guide to Building an HCP Engagement Platform: Best Practices for Medical Affairs
Today's Medical Affairs teams face growing pressure to strengthen their reach via digital engagement HCP Engagement Platforms – Medical Affairs owned educational websites for HCPs – represent the...
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HCP Engagement Platform Analytics Guide
Understanding the terms and metrics associated with digital platforms is essential for healthcare professionals seeking to optimize your HCP engagement strategies By regularly analyzing these key...
Read MoreMeeting HCPs Where They Are: The Rise of Med Info Websites
Episode Summary In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Hiren Patel to discuss how innovation and collaboration can transform Medical...
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Mastering Digital Metrics: Optimizing for Success
HCP engagement platforms serve as an essential hub for disseminating scientific data and fostering HCP engagement This dual role adds layers of complexity to the task of optimizing platform...
Read MoreThe Challenges of Medical Communications in the Digital Age With Ana Bozas
Episode Summary Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts I am your host, Wesley Portegies This podcast explores the dynamic landscape of Medical...
Listen NowUnlocking the Power of Omnichannel in MedComms: Insights from Jennifer Ghith
Episode Summary Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts; I am your host, Wesley Portegies This podcast explores the dynamic landscape of medical...
Listen NowPutting Patients First: The Impact of Medical Affairs Featuring Linn Southall
Episode Summary Welcome to the Transforming Medical Communication podcast brought to you by MedComms Experts; I am your host, Wesley Portegies This podcast explores the dynamic landscape of medical...
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Three Steps to Make Your HCP Engagement Platform a Go-To Resource for HCPs
HCPs are overwhelmed with more data they can possibly consume in their waking hours, much less their working hours To that end, the success of your HCP Engagement Platform lies not only in the data...
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How to Develop the Content Your HCP Audience is Looking For
Our industry has generally followed the same formula when developing content for online educational platforms, also called healthcare professional (HCP) engagement platforms Instead of letting HCP...
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Death by PowerPoint is Avoidable. Here’s How.
If you want your audience to engage with your educational content, whether it’s in an internal training scenario or a face-to-face interaction between medical science liaisons (MSLs) and healthcare...
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How Metric Sets Enable You to Measure the Impact of Your Medical Communications
Your goal is to make medical communications impactful to your HCPs — so much so that they make changes in their daily practice that lead to better patient outcomes The communication strategies...
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