How to Tailor Your Omnichannel Strategy to Your Audience
Understanding your audience’s desires, motivations and most importantly, educational needs is vital to the success of your omnichannel publication extender strategy Developing specific personas is...
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Why HCP Personas Are a Valuable Part of Your Publication Extender Strategy
In Medical Communications, there’s always interest in how to make your content work better for you But somehow, we almost always miss a step when thinking strategically about how to best share...
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How to Build a Strong Omnichannel Publication Extender Strategy
Through publication extenders, pharmaceutical companies have an effective way to make information digestible and appealing for healthcare professionals (HCPs) in search of information The benefit of...
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Level up the Impact of Your Medical Publications With a Smart Publication Extender Strategy
As a publications director, you’re responsible for designing and executing an impactful publication strategy for your pharmaceutical company To do that, you need to make your content accessible,...
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