The Power of Integrated Medical Communications: Perspectives from Sissy Easo-Joseph of GSK
Episode Summary: Welcome to Transforming Medical Communications, a podcast by MedComms Experts, where we talk to the biggest and brightest names in the medical field to find out how they’re...
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5 Steps to Unlock MSL Success with Innovative Content Formats
As a Field Medical Director, your goal is to equip your team of MSLs with the training and materials they need to deepen their connections with the healthcare professionals (HCPs) and key opinion...
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The Complete Guide to Partnering With MedComms Experts
Whether you need help planning and executing a successful satellite symposium or mapping out a publication impact strategy that measurably improves HCP engagement, you need a MedComms agency that...
Read MoreMedical Communications Maturity Assessment
Do you want to learn how sophisticated your medical communications program is, and what steps you can take to level up Take our self-assessment below to learn more Your results will include...
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How Storytelling Facilitates Impactful Conversations Between MSLs and HCPs
When healthcare professionals rank the importance of various scientific information sources, medical science liaisons receive surprisingly low ratings It’s not that medical science liaisons are...
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How to Tailor Your Omnichannel Strategy to Your Audience
Understanding your audience’s desires, motivations and most importantly, educational needs is vital to the success of your omnichannel publication extender strategy Developing specific personas is...
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Assess Your Communication Strategy Performance
You need to track and measure your communication strategies to optimize for best results However, just compiling data won’t give you the insight you need, especially in a complex and sensitive...
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The Most Effective Rare Disease Awareness Campaigns are Built With Empathy
Creating awareness around a rare disease is a crucial step to pave the way for the launch of a potentially life-changing therapy An awareness campaign helps HCPs better understand the disease itself,...
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