From Research to Reach: How Sermo, Kudos, and Figshare Expand Your Audience
Episode Summary In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Charlie Rapple, Dave Shoup, and Dan Valen Together, they discuss how Kudos,...
Listen NowThe Human Side of Medical Communications: Building Trust
Episode Summary In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Nazan Artun to dive into the role of creativity and adaptability in Medical...
Listen NowHow to Tailor Your Medical Communications for Maximum Impact with Claire Liu
Episode Summary In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Claire Liu to dive into the complexities of Medical Communications, discuss the...
Listen NowMeeting HCPs Where They Are: The Rise of Med Info Websites
Episode Summary In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Hiren Patel to discuss how innovation and collaboration can transform Medical...
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Revolutionizing KOL Engagement: The Future of Medical Science Liaison Interactions
Medical Science Liaison (MSL) presentations face a critical challenge Traditional slide decks often fail to captivate Healthcare Professionals (HCPs) and hinder meaningful scientific exchanges The...
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Your Guide to Solving the Top 6 Medical Communications Challenges
Are your medical communications strategies struggling to break through the noise and engage time-strapped HCPs In today’s complex and rapidly changing environment, Medical Affairs teams must...
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Three Steps to Make Your HCP Engagement Platform a Go-To Resource for HCPs
HCPs are overwhelmed with more data they can possibly consume in their waking hours, much less their working hours To that end, the success of your HCP Engagement Platform lies not only in the data...
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How to Develop the Content Your HCP Audience is Looking For
Our industry has generally followed the same formula when developing content for online educational platforms, also called healthcare professional (HCP) engagement platforms Instead of letting HCP...
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How Storytelling Facilitates Impactful Conversations Between MSLs and HCPs
When healthcare professionals rank the importance of various scientific information sources, medical science liaisons receive surprisingly low ratings It’s not that medical science liaisons are...
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Assess Your Communication Strategy Performance
You need to track and measure your communication strategies to optimize for best results However, just compiling data won’t give you the insight you need, especially in a complex and sensitive...
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