Insight Drop: How Successful Medical Affairs Teams are Using Email to Drive HCP Engagement
Episode Summary With social media and digital platforms dominating the conversation, email marketing might seem like yesterday's news However, for Medical Affairs professionals seeking to engage...
Listen NowThe Missing Link in MedComms: Field Medical Insights That Actually Resonate
Episode Summary The traditional approach to Medical Communications often follows a top-down model: strategy flows from leadership teams to Field Medical, with content created based on broad...
Listen NowHow Pfizer Transformed HCP Engagement Without More Content
Episode Summary When 80% of HCPs find pharma content irrelevant to their needs, we have a problem Omnichannel strategy in Medical Affairs requires a fundamental shift from pushing content through...
Listen NowInsight Drop: Why 80% of Medical Content Goes Unseen
Episode Summary Creating valuable medical content is only half the battle The real challenge Making sure it actually reaches and impacts HCPs who need it most In this episode of Transforming Medical...
Listen NowThe SCP Playbook: Turning Strategy into Real-World Impact
Episode Summary Scientific Communication Platforms (SCPs) are crucial yet often underutilized tools for achieving consistent, impactful Medical Communications In this episode of Transforming Medical...
Listen NowInsight Drop: How XR and Storytelling Are Rewriting Medical Education
Medical Communications isn’t about clarity, it’s about impact In the latest episode of Transforming Medical Communications, host Wesley Portegies sits down with Sabrina Guigan, Medical...
Listen NowBeyond Impact Factor: How Pfizer Measures Real-World Engagement
In this episode of Transforming Medical Communications, Wesley Portegies is joined by MedComms strategist, JR Meloro, to discuss why mastering smarter metrics is no longer optional for Medical...
Listen NowInsight Drop: Strategic Thinking Over Execution: Redefining Agency Value in MedComms
Episode Summary Execution is everywhere in Medical Communications, but is your agency helping you think In this solo episode of Transforming Medical Communications, host Wesley Portegies draws...
Listen NowInsight Drop: The 3 Trends Shaping MedComms in 2025
Episode Summary MedComms is overdue for a reboot Static PDFs Oversized decks Siloed teams No feedback loops These outdated practices are slowing teams down and wasting valuable resources In this...
Listen NowMedical Affairs Is Winning on Social—Here’s How
Episode Summary Medical Affairs is evolving, but are we evolving with it In this episode of Transforming Medical Communications, host Wesley Portegies sits down with Kimberly Eskridge-Rose, a...
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