Best of 2025: The MedComms Strategies That Moved the Needle
Episode Summary In this Best of the Year episode of Transforming Medical Communications, Wesley Portegies brings insights from some of the leading voices in Medical Communications to unpack the most...
Listen NowMind the Gap: How to Go Viral in the HCP Community with Raj Patel
Episode Summary In Medical Communications, we’ve long operated under the assumption that scientific data naturally trickles down from academic thought leaders to the wider HCP community However,...
Listen NowWhy Google Is Ignoring Your Medical Content and How to Fix It
Episode Summary You’ve invested heavily in clinical resources and HCP engagement initiatives Your content is scientifically rigorous, expertly reviewed, and strategically valuable Yet when HCPs...
Listen NowTelling Better Science: What MedComms Can Learn from Journalism
Episode Summary What if you could blend journalism techniques with Medical Communications to create more engaging scientific content In this episode of Transforming Medical Communications, Wesley...
Listen NowInsight Drop: How Successful Medical Affairs Teams are Using Email to Drive HCP Engagement
Episode Summary With social media and digital platforms dominating the conversation, email marketing might seem like yesterday's news However, for Medical Affairs professionals seeking to engage...
Listen NowThe Missing Link in MedComms: Field Medical Insights That Actually Resonate
Episode Summary The traditional approach to Medical Communications often follows a top-down model: strategy flows from leadership teams to Field Medical, with content created based on broad...
Listen NowHow Pfizer Transformed HCP Engagement Without More Content
Episode Summary When 80% of HCPs find pharma content irrelevant to their needs, we have a problem Omnichannel strategy in Medical Affairs requires a fundamental shift from pushing content through...
Listen NowInsight Drop: Why 80% of Medical Content Goes Unseen
Episode Summary Creating valuable medical content is only half the battle The real challenge Making sure it actually reaches and impacts HCPs who need it most In this episode of Transforming Medical...
Listen NowThe SCP Playbook: Turning Strategy into Real-World Impact
Episode Summary Scientific Communication Platforms (SCPs) are crucial yet often underutilized tools for achieving consistent, impactful Medical Communications In this episode of Transforming Medical...
Listen NowInsight Drop: How XR and Storytelling Are Rewriting Medical Education
Medical Communications isn’t about clarity, it’s about impact In the latest episode of Transforming Medical Communications, host Wesley Portegies sits down with Sabrina Guigan, Medical...
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