Find the Right Digital Platforms to Maximize Your HCP Engagement Strategy
Medical Affairs teams need to ensure their scientific content reaches the right healthcare professionals (HCPs) at the right time But with so many third-party platforms (TPPs) available, how do you...
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Integrate Publication Extenders into Your Strategic Planning
Modern Medical Communications demand concise, accessible, and digitally optimized content to meet the expectations of healthcare professionals (HCPs) The Publication Extenders Industry Working Group,...
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The Complete Guide to Building an HCP Engagement Platform: Best Practices for Medical Affairs
Today's Medical Affairs teams face growing pressure to strengthen their reach via digital engagement HCP Engagement Platforms – Medical Affairs owned educational websites for HCPs – represent the...
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HCP Engagement Platform Analytics Guide
Understanding the terms and metrics associated with digital platforms is essential for healthcare professionals seeking to optimize your HCP engagement strategies By regularly analyzing these key...
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Revolutionizing KOL Engagement: The Future of Medical Science Liaison Interactions
Medical Science Liaison (MSL) presentations face a critical challenge Traditional slide decks often fail to captivate Healthcare Professionals (HCPs) and hinder meaningful scientific exchanges The...
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The Field Medical Director’s Guide to Developing Strategic, Conversation-Driving HCP Questions
Smart, strategic questions are at the heart of truly effective and engaging MSL-HCP interactions But figuring out how to craft those smart, strategic questions is a skill in and of...
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Your Guide to Solving the Top 6 Medical Communications Challenges
Are your medical communications strategies struggling to break through the noise and engage time-strapped HCPs In today’s complex and rapidly changing environment, Medical Affairs teams must...
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How to Drive HCP Engagement Using the Art of Scientific Storytelling
Your Field Medical team works hard to develop and nurture a robust network of healthcare professionals, disseminate the latest scientific data and position your organization as a valued and trusted...
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Develop Strategic Publication Extenders With This Publication Selection Matrix
Publication extenders help time-crunched healthcare professionals (HCPs) consume the latest scientific data in the bite-sized formats they prefer But to get the most value out of these...
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Why Publication Extenders Need To Be Integrated in Your Publication Planning From the Start
Publication extenders are an indispensable part of any well-rounded publications strategy — including those designed to support a new drug launch Yet when it comes to mapping out development and...
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