Find the Right Digital Platforms to Maximize Your HCP Engagement Strategy
Medical Affairs teams need to ensure their scientific content reaches the right healthcare professionals (HCPs) at the right time But with so many third-party platforms (TPPs) available, how do you...
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Stop Counting HCP Interactions: Start Measuring Impact
Episode Summary Most Medical Affairs leaders know the truth: Counting MSL<>HCP interactions is easy, but it’s meaningless Vanity metrics are holding Field Medical back In this episode of...
Listen NowModernizing Your MedComms Approach
Episode Summary In this episode of the Transforming Medical Communications podcast host Wesley Portegies is joined by Matthew Krzywosz, Director of Scientific Communications and Content at Astellas...
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3 Game-Changing Reasons Your Medical Affairs Team Needs an HCP Engagement Platform
It goes without saying that your expertly crafted educational materials are full of valuable information that your audience needs But your scientific content can only make a meaningful impact if...
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A 4-Step Guide for Boosting Your HCP Engagement Platform’s Discoverability and Impact
Your HCP engagement platform is filled with valuable scientific content Yet your analytics tell a frustrating story Visitor numbers are lower than expected, engagement metrics aren't meeting targets,...
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How to Use Third-Party Platforms to Increase Engagement on Your HCP Engagement Platform
Your HCP Engagement Platform is the central hub for your scientific content — and a critical opportunity to engage and educate healthcare professionals (HCPs) But when it comes to engagement...
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The Complete Guide to Building an HCP Engagement Platform: Best Practices for Medical Affairs
Today's Medical Affairs teams face growing pressure to strengthen their reach via digital engagement HCP Engagement Platforms – Medical Affairs owned educational websites for HCPs – represent the...
Read MoreFrom Compliance to Creativity in Medical Communications with Andrea Lacasia
Episode Summary Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts I am your host, Wesley Portegies This podcast explores the dynamic landscape of Medical...
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Revolutionizing KOL Engagement: The Future of Medical Science Liaison Interactions
Medical Science Liaison (MSL) presentations face a critical challenge Traditional slide decks often fail to captivate Healthcare Professionals (HCPs) and hinder meaningful scientific exchanges The...
Read MoreCross-Functional Collaboration in Medical Affairs with Caroline Ojaimi
Episode Summary Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts I am your host, Wesley Portegies This podcast explores the dynamic landscape of...
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