How to Overcome the Challenge of Modular Content in Medical Communications
HCPs face intense time pressure while being expected to keep up with an ever-expanding body of medical knowledge According to an Elsevier study surveying 1,778 physicians, they prioritize:...
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How to Humanize Clinical Data: The “Listen First” Strategy
Episode Summary How do you turn complex clinical data into actionable insight for HCPs In this episode of Transforming Medical Communications, Wesley Portegies is joined by Daniela van Eickels,...
Listen NowBest of 2025: The MedComms Strategies That Moved the Needle
Episode Summary In this Best of the Year episode of Transforming Medical Communications, Wesley Portegies brings insights from some of the leading voices in Medical Communications to unpack the most...
Listen NowMind the Gap: How to Go Viral in the HCP Community with Raj Patel
Episode Summary In Medical Communications, we’ve long operated under the assumption that scientific data naturally trickles down from academic thought leaders to the wider HCP community However,...
Listen NowWhy Google Is Ignoring Your Medical Content and How to Fix It
Episode Summary You’ve invested heavily in clinical resources and HCP engagement initiatives Your content is scientifically rigorous, expertly reviewed, and strategically valuable Yet when HCPs...
Listen NowTelling Better Science: What MedComms Can Learn from Journalism
Episode Summary What if you could blend journalism techniques with Medical Communications to create more engaging scientific content In this episode of Transforming Medical Communications, Wesley...
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Building an Omnichannel Journey: Engaging HCPs with the Right Content at the Right Time
Omnichannel It's a word that appears in every Medical Affairs strategy deck, every agency pitch, and every conference presentation Everyone is interested in doing it But getting closer to the idea of...
Read MoreInsight Drop: How Successful Medical Affairs Teams are Using Email to Drive HCP Engagement
Episode Summary With social media and digital platforms dominating the conversation, email marketing might seem like yesterday's news However, for Medical Affairs professionals seeking to engage...
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Why the Right Digital Strategy Maximizes HCP Engagement at Medical Congresses
Attending a medical congress is one of the keys to becoming an established leader in your therapeutic area Compelling data, polished presentations, and meaningful insights are essential elements, but...
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How to Transform Your Medical Affairs Booth into an Engaging Scientific Hub
Let's face it, for all their scientific rigour and planning, most medical affairs booths are still painfully forgettable The answer usually doesn’t stem from a lack of effort or understanding,...
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