Medical Affairs Is Winning on Social—Here’s How
Episode Summary Medical Affairs is evolving, but are we evolving with it In this episode of Transforming Medical Communications, host Wesley Portegies sits down with Kimberly Eskridge-Rose, a...
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How to Raise Internal Awareness About Your Medical Affairs Initiatives
Medical Affairs teams often excel at execution but struggle with boosting the internal visibility of their successes Great work delivered in silence is a missed opportunity Without strategic...
Read MoreWhy Great Content Still Falls Flat: The Global-to-Local Disconnect
Episode Summary There’s a silent gap in Medical Communications—and it’s not about effort, it’s about alignment In this episode of Transforming Medical Communications, host Wesley Portegies...
Listen NowInsight Drop: Why AI Fluency is the One Skill Medical Affairs Can’t Ignore in 2025
Episode Summary In this episode of Transforming Medical Communications, Wesley Portegies is joined by AI strategist Subir Roy to discuss why mastering AI is no longer optional for leaders in Medical...
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The Power of Scientific Storytelling: Transforming Complex Data into Compelling Medical Narratives
Medical Affairs teams often struggle with a fundamental question: How can we transform complex scientific information into narratives that resonate, engage, and inspire action among healthcare...
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Measuring What Matters: A Framework for Content Effectiveness in Medical Communications
In today's digital environment, it’s not enough to produce compelling, educational content Medical Affairs teams also need to know whether or not it truly resonates with healthcare professionals...
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3 Game-Changing Reasons Your Medical Affairs Team Needs an HCP Engagement Platform
It goes without saying that your expertly crafted educational materials are full of valuable information that your audience needs But your scientific content can only make a meaningful impact if...
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A 4-Step Guide for Boosting Your HCP Engagement Platform’s Discoverability and Impact
Your HCP engagement platform is filled with valuable scientific content Yet your analytics tell a frustrating story Visitor numbers are lower than expected, engagement metrics aren't meeting targets,...
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Integrate Publication Extenders into Your Strategic Planning
Modern Medical Communications demand concise, accessible, and digitally optimized content to meet the expectations of healthcare professionals (HCPs) The Publication Extenders Industry Working Group,...
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The Complete Guide to Building an HCP Engagement Platform: Best Practices for Medical Affairs
Today's Medical Affairs teams face growing pressure to strengthen their reach via digital engagement HCP Engagement Platforms – Medical Affairs owned educational websites for HCPs – represent the...
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