Medical Communications Maturity Assessment
Do you want to learn how sophisticated your medical communications program is, and what steps you can take to level up Take our self-assessment below to learn more Your results will include...
Read MoreHow Storytelling Facilitates Impactful Conversations Between MSLs and HCPs
When healthcare professionals rank the importance of various scientific information sources, medical science liaisons receive surprisingly low ratings It’s not that medical science liaisons are...
Read MoreMAPS Webinar – Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications
Information overload is a well-known issue for your HCP audience It’s nearly impossible for physicians to stay on top of all the scientific data and educational content they need to do their...
Read MoreThree Ways to Increase Knowledge Retention for Medical Affairs Training
Medical Affairs teams need to train regularly to remain up-to-date on all existing and emerging information in their therapeutic areas In the past, these training programs were typically...
Read MoreHow to Tailor Your Omnichannel Strategy to Your Audience
Understanding your audience’s desires, motivations and most importantly, educational needs is vital to the success of your omnichannel publication extender strategy Developing specific personas is...
Read MoreAssess Your Communication Strategy Performance
You need to track and measure your communication strategies to optimize for best results However, just compiling data won’t give you the insight you need, especially in a complex and sensitive...
Read MoreWhy HCP Personas Are a Valuable Part of Your Publication Extender Strategy
In Medical Communications, there’s always interest in how to make your content work better for you But somehow, we almost always miss a step when thinking strategically about how to best share...
Read MoreDeath by PowerPoint is Avoidable. Here’s How.
If you want your audience to engage with your educational content, whether it’s in an internal training scenario or a face-to-face interaction between medical science liaisons (MSLs) and healthcare...
Read MoreThe Most Effective Rare Disease Awareness Campaigns are Built With Empathy
Creating awareness around a rare disease is a crucial step to pave the way for the launch of a potentially life-changing therapy An awareness campaign helps HCPs better understand the disease itself,...
Read MoreEffectively Engage HCPs at Your Next Event with Interactivity
Organizing medical meetings, like medical congresses and advisory boards, is key to becoming a leader in your therapeutic area When planning these meetings, it’s not enough to provide informative...
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