Three Steps to Make Your HCP Engagement Platform a Go-To Resource for HCPs
HCPs are overwhelmed with more data they can possibly consume in their waking hours, much less their working hours To that end, the success of your HCP Engagement Platform lies not only in the data...
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How to Develop the Content Your HCP Audience is Looking For
Our industry has generally followed the same formula when developing content for online educational platforms, also called healthcare professional (HCP) engagement platforms Instead of letting HCP...
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Elevate Your Satellite Symposium Beyond the Status Quo
Satellite Symposia are complex events, requiring long timelines, finely-tuned logistics and expert considerations just to run smoothly But you don’t just want your satellite symposium to go off...
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Medical Communications Maturity Assessment
Do you want to learn how sophisticated your medical communications program is, and what steps you can take to level up Take our self-assessment below to learn more Your results will include...
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How Storytelling Facilitates Impactful Conversations Between MSLs and HCPs
When healthcare professionals rank the importance of various scientific information sources, medical science liaisons receive surprisingly low ratings It’s not that medical science liaisons are...
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MAPS Webinar – Beyond Journals: Leveraging the Power of Publication Extenders for Medical Communications
Information overload is a well-known issue for your HCP audience It’s nearly impossible for physicians to stay on top of all the scientific data and educational content they need to do their...
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Three Ways to Increase Knowledge Retention for Medical Affairs Training
Medical Affairs teams need to train regularly to remain up-to-date on all existing and emerging information in their therapeutic areas In the past, these training programs were typically...
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How to Tailor Your Omnichannel Strategy to Your Audience
Understanding your audience’s desires, motivations and most importantly, educational needs is vital to the success of your omnichannel publication extender strategy Developing specific personas is...
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Assess Your Communication Strategy Performance
You need to track and measure your communication strategies to optimize for best results However, just compiling data won’t give you the insight you need, especially in a complex and sensitive...
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Why HCP Personas Are a Valuable Part of Your Publication Extender Strategy
In Medical Communications, there’s always interest in how to make your content work better for you But somehow, we almost always miss a step when thinking strategically about how to best share...
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