Your Guide to Solving the Top 6 Medical Communications Challenges
Are your medical communications strategies struggling to break through the noise and engage time-strapped HCPs In today’s complex and rapidly changing environment, Medical Affairs teams must...
Read MoreThe Complete Guide to Leveraging Publication Extenders for Medical Communications
Until recently, publication extenders — or educational micro-content featuring a publication’s key data — were seen as innovative But these quick-hit assets are no longer “nice to haves”...
Read MoreDevelop Strategic Publication Extenders With This Publication Selection Matrix
Publication extenders help time-crunched healthcare professionals (HCPs) consume the latest scientific data in the bite-sized formats they prefer But to get the most value out of these...
Read MoreWhy Publication Extenders Need To Be Integrated in Your Publication Planning From the Start
Publication extenders are an indispensable part of any well-rounded publications strategy — including those designed to support a new drug launch Yet when it comes to mapping out development and...
Read MoreHow to Tailor Your Omnichannel Strategy to Your Audience
Understanding your audience’s desires, motivations and most importantly, educational needs is vital to the success of your omnichannel publication extender strategy Developing specific personas is...
Read MoreWhy HCP Personas Are a Valuable Part of Your Publication Extender Strategy
In Medical Communications, there’s always interest in how to make your content work better for you But somehow, we almost always miss a step when thinking strategically about how to best share...
Read MoreHow to Build a Strong Omnichannel Publication Extender Strategy
Through publication extenders, pharmaceutical companies have an effective way to make information digestible and appealing for healthcare professionals (HCPs) in search of information The benefit of...
Read MoreLevel up the Impact of Your Medical Publications With a Smart Publication Extender Strategy
As a publications director, you’re responsible for designing and executing an impactful publication strategy for your pharmaceutical company To do that, you need to make your content accessible,...
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