Integrate Publication Extenders into Your Strategic Planning
Modern Medical Communications demand concise, accessible, and digitally optimized content to meet the expectations of healthcare professionals (HCPs) The Publication Extenders Industry Working Group,...
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HCP Engagement Platform Analytics Guide
Understanding the terms and metrics associated with digital platforms is essential for healthcare professionals seeking to optimize your HCP engagement strategies By regularly analyzing these key...
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The Field Medical Director’s Guide to Developing Strategic, Conversation-Driving HCP Questions
Smart, strategic questions are at the heart of truly effective and engaging MSL-HCP interactions But figuring out how to craft those smart, strategic questions is a skill in and of...
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Your Guide to Solving the Top 6 Medical Communications Challenges
Are your medical communications strategies struggling to break through the noise and engage time-strapped HCPs In today’s complex and rapidly changing environment, Medical Affairs teams must...
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Develop Strategic Publication Extenders With This Publication Selection Matrix
Publication extenders help time-crunched healthcare professionals (HCPs) consume the latest scientific data in the bite-sized formats they prefer But to get the most value out of these...
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Three Steps to Make Your HCP Engagement Platform a Go-To Resource for HCPs
HCPs are overwhelmed with more data they can possibly consume in their waking hours, much less their working hours To that end, the success of your HCP Engagement Platform lies not only in the data...
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Medical Communications Maturity Assessment
Do you want to learn how sophisticated your medical communications program is, and what steps you can take to level up Take our self-assessment below to learn more Your results will include...
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How to Tailor Your Omnichannel Strategy to Your Audience
Understanding your audience’s desires, motivations and most importantly, educational needs is vital to the success of your omnichannel publication extender strategy Developing specific personas is...
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Assess Your Communication Strategy Performance
You need to track and measure your communication strategies to optimize for best results However, just compiling data won’t give you the insight you need, especially in a complex and sensitive...
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