3 Reasons Why Great Medical Communications Plans Fail
Even the best strategies can fall apart on the way to execution In our work with Medical Affairs leaders across the globe, we see the same pattern again and again: strong plans, smart people, and...
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Selling Social Media to Skeptics: The Medical Affairs Playbook
Many Medical Affairs leaders remain understandably hesitant about social media, citing regulatory concerns, resource constraints, or doubts about HCP engagement But as digital opinion leaders shape...
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NexGen Joins the MedComms Experts Family
MedComms Experts is proud to welcome NexGen Healthcare Communications to the MedComms Experts family NexGen is a UK and US-based creative medical communications agency with a reputation for...
Insight Drop: Strategic Thinking Over Execution: Redefining Agency Value in MedComms
Episode Summary Execution is everywhere in Medical Communications, but is your agency helping you think In this solo episode of Transforming Medical Communications, host Wesley Portegies draws...
Listen NowInsight Drop: The 3 Trends Shaping MedComms in 2025
Episode Summary MedComms is overdue for a reboot Static PDFs Oversized decks Siloed teams No feedback loops These outdated practices are slowing teams down and wasting valuable resources In this...
Listen NowMedical Affairs Is Winning on Social—Here’s How
Episode Summary Medical Affairs is evolving, but are we evolving with it In this episode of Transforming Medical Communications, host Wesley Portegies sits down with Kimberly Eskridge-Rose, a...
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How to Raise Internal Awareness About Your Medical Affairs Initiatives
Medical Affairs teams often excel at execution but struggle with boosting the internal visibility of their successes Great work delivered in silence is a missed opportunity Without strategic...
Read MoreWhy Great Content Still Falls Flat: The Global-to-Local Disconnect
Episode Summary There’s a silent gap in Medical Communications—and it’s not about effort, it’s about alignment In this episode of Transforming Medical Communications, host Wesley Portegies...
Listen NowInsight Drop: Why AI Fluency is the One Skill Medical Affairs Can’t Ignore in 2025
Episode Summary In this episode of Transforming Medical Communications, Wesley Portegies is joined by AI strategist Subir Roy to discuss why mastering AI is no longer optional for leaders in Medical...
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The Power of Scientific Storytelling: Transforming Complex Data into Compelling Medical Narratives
Medical Affairs teams often struggle with a fundamental question: How can we transform complex scientific information into narratives that resonate, engage, and inspire action among healthcare...
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