by Wesley Portegies on Thursday November 30, 2023

Until recently, publication extenders — or educational micro-content featuring a publication’s key data — were seen as innovative But these quick-hit assets are no longer “nice to haves”...

by Wesley Portegies on Tuesday November 7, 2023

This empowering webinar addresses the challenges of engaging learners in both live and virtual settings in an era of information overload Faculty Tamara Zaytouni, Associate Director, Global...

by Wesley Portegies on Friday September 8, 2023

Whether you need help planning and executing a successful satellite symposium or mapping out a publication impact strategy that measurably improves HCP engagement, you need a MedComms agency that...

by Wesley Portegies on Tuesday August 1, 2023

HCPs are overwhelmed with more data they can possibly consume in their waking hours, much less their working hours To that end, the success of your HCP Engagement Platform lies not only in the data...

by Helvijs Mellums on Friday July 14, 2023

Our industry has generally followed the same formula when developing content for online educational platforms, also called healthcare professional (HCP) engagement platforms Instead of letting HCP...

by Sandrine Jabouin on Tuesday July 11, 2023

Satellite Symposia are complex events, requiring long timelines, finely-tuned logistics and expert considerations just to run smoothly But you don’t just want your satellite symposium to go off...

by Wesley Portegies on Friday July 7, 2023

Do you want to learn how sophisticated your medical communications program is, and what steps you can take to level up Take our self-assessment below to learn more Your results will include...

by Wesley Portegies on Wednesday June 21, 2023

When healthcare professionals rank the importance of various scientific information sources, medical science liaisons receive surprisingly low ratings It’s not that medical science liaisons are...

by Wesley Portegies on Tuesday April 4, 2023

In Medical Communications, there’s always interest in how to make your content work better for you But somehow, we almost always miss a step when thinking strategically about how to best share...

by Tamara Zaytouni, PhD on Tuesday January 17, 2023

Medical affairs teams need to train regularly Our industry is always adapting as therapeutic areas and products evolve and emerge To create an effective training program, it’s not enough to...