Why Great Content Still Falls Flat: The Global-to-Local Disconnect
Episode Summary There’s a silent gap in Medical Communications—and it’s not about effort, it’s about alignment In this episode of Transforming Medical Communications, host Wesley Portegies...
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Bridging the Global-Local Gap: How to Ensure Your MedComms Content Gets Used
Your global Medical Communications team has just completed a masterfully crafted slide deck The scientific storytelling is compelling, the data visualizations are striking, and the strategic...
Read MoreInsight Drop: Why AI Fluency is the One Skill Medical Affairs Can’t Ignore in 2025
Episode Summary In this episode of Transforming Medical Communications, Wesley Portegies is joined by AI strategist Subir Roy to discuss why mastering AI is no longer optional for leaders in Medical...
Listen NowInsight Drop: Digital Engagement Is Broken — Here’s How Medical Affairs Can Fix It
Episode Summary Digital engagement in Medical Affairs is broken You have channels that don’t connect, metrics that don’t matter, and “innovations” that die in MLR review It’s not your...
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Find the Right Digital Platforms to Maximize Your HCP Engagement Strategy
Medical Affairs teams need to ensure their scientific content reaches the right healthcare professionals (HCPs) at the right time But with so many third-party platforms (TPPs) available, how do you...
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Minimum Budget, Maximum Impact: A 4-Step Approach to Medical Communications
Medical Affairs teams face mounting pressure to deliver greater strategic impact — all while operating under constricting budgets and the constant threat of mid-year cuts This demanding environment...
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The Power of Scientific Storytelling: Transforming Complex Data into Compelling Medical Narratives
Medical Affairs teams often struggle with a fundamental question: How can we transform complex scientific information into narratives that resonate, engage, and inspire action among healthcare...
Read MoreStop Counting HCP Interactions: Start Measuring Impact
Episode Summary Most Medical Affairs leaders know the truth: Counting MSL<>HCP interactions is easy, but it’s meaningless Vanity metrics are holding Field Medical back In this episode of...
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Measuring What Matters: A Framework for Content Effectiveness in Medical Communications
In today's digital environment, it’s not enough to produce compelling, educational content Medical Affairs teams also need to know whether or not it truly resonates with healthcare professionals...
Read MoreModernizing Your MedComms Approach
Episode Summary In this episode of the Transforming Medical Communications podcast host Wesley Portegies is joined by Matthew Krzywosz, Director of Scientific Communications and Content at Astellas...
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