Stop Counting HCP Interactions: Start Measuring Impact
Episode Summary Most Medical Affairs leaders know the truth: Counting MSL<>HCP interactions is easy, but it’s meaningless Vanity metrics are holding Field Medical back In this episode of...
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Measuring What Matters: A Framework for Content Effectiveness in Medical Communications
In today's digital environment, it’s not enough to produce compelling, educational content Medical Affairs teams also need to know whether or not it truly resonates with healthcare professionals...
Read MoreModernizing Your MedComms Approach
Episode Summary In this episode of the Transforming Medical Communications podcast host Wesley Portegies is joined by Matthew Krzywosz, Director of Scientific Communications and Content at Astellas...
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3 Game-Changing Reasons Your Medical Affairs Team Needs an HCP Engagement Platform
It goes without saying that your expertly crafted educational materials are full of valuable information that your audience needs But your scientific content can only make a meaningful impact if...
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A 4-Step Guide for Boosting Your HCP Engagement Platform’s Discoverability and Impact
Your HCP engagement platform is filled with valuable scientific content Yet your analytics tell a frustrating story Visitor numbers are lower than expected, engagement metrics aren't meeting targets,...
Read MoreFrom Research to Reach: How Sermo, Kudos, and Figshare Expand Your Audience
Episode Summary In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Charlie Rapple, Dave Shoup, and Dan Valen Together, they discuss how Kudos,...
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Integrate Publication Extenders into Your Strategic Planning
Modern Medical Communications demand concise, accessible, and digitally optimized content to meet the expectations of healthcare professionals (HCPs) The Publication Extenders Industry Working Group,...
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How to Use Third-Party Platforms to Increase Engagement on Your HCP Engagement Platform
Your HCP Engagement Platform is the central hub for your scientific content — and a critical opportunity to engage and educate healthcare professionals (HCPs) But when it comes to engagement...
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The Complete Guide to Building an HCP Engagement Platform: Best Practices for Medical Affairs
Today's Medical Affairs teams face growing pressure to strengthen their reach via digital engagement HCP Engagement Platforms – Medical Affairs owned educational websites for HCPs – represent the...
Read MoreThe Human Side of Medical Communications: Building Trust
Episode Summary In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Nazan Artun to dive into the role of creativity and adaptability in Medical...
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