How Pfizer Transformed HCP Engagement Without More Content
Episode Summary When 80% of HCPs find pharma content irrelevant to their needs, we have a problem Omnichannel strategy in Medical Affairs requires a fundamental shift from pushing content through...
Listen Now
Bridging the Global-Affiliate Gap: How to Ensure Your Launch Assets Get Used
Global medical affairs teams spend months crafting sophisticated launch strategies and comprehensive asset libraries Yet across the industry, a frustrating pattern emerges: affiliates struggle to...
Read More
Agencies as Thought Partners: Redefining Value in Medical Communications
When you’re leading a Medical Affairs team under pressure—tighter budgets, shorter timelines, and bigger expectations—every partner you work with needs to pull their weight That includes your...
Read MoreInsight Drop: Why 80% of Medical Content Goes Unseen
Episode Summary Creating valuable medical content is only half the battle The real challenge Making sure it actually reaches and impacts HCPs who need it most In this episode of Transforming Medical...
Listen NowThe SCP Playbook: Turning Strategy into Real-World Impact
Episode Summary Scientific Communication Platforms (SCPs) are crucial yet often underutilized tools for achieving consistent, impactful Medical Communications In this episode of Transforming Medical...
Listen Now
State of Medical Communications 2025: Insights for Medical Affairs Leaders
This data-driven white paper explores the priorities, pain points, and emerging capabilities reshaping Medical Communications Based on feedback from leaders across Medical Affairs, it uncovers trends...
Read MoreInsight Drop: How XR and Storytelling Are Rewriting Medical Education
Medical Communications isn’t about clarity, it’s about impact In the latest episode of Transforming Medical Communications, host Wesley Portegies sits down with Sabrina Guigan, Medical...
Listen Now
What Do High-Performing Medical Affairs Teams Invest In?
Medical Communications has officially graduated from support function to strategic powerhouse In 2025, high-performing Medical Affairs teams aren’t just distributing content—they’re enabling...
Read MoreBeyond Impact Factor: How Pfizer Measures Real-World Engagement
In this episode of Transforming Medical Communications, Wesley Portegies is joined by MedComms strategist, JR Meloro, to discuss why mastering smarter metrics is no longer optional for Medical...
Listen Now
3 Reasons Why Great Medical Communications Plans Fail
Even the best strategies can fall apart on the way to execution In our work with Medical Affairs leaders across the globe, we see the same pattern again and again: strong plans, smart people, and...
Read More